Phi Industrial Team

Phi Industrial – Management Company


Managing Partner

Alexander started PHI Industrial Acquisitions’ operations and so far, he has led PHI´s acquisitions and divestments. His background is operational, having started various companies in the past, and has been involved in managing change at various organisations. Alex launched his career working as a consultant for IVC, S.A. and Deloitte Consulting in Madrid, before establishing his own company, Dooyoo AG, in 1999. Headquartered in Berlin, Alexander served as a Board Member until 2006. In 2004, as CEO of an online travel company, he was responsible for growing and eventually selling the company. He obtained a Bachelor in Business Administration from Boston College, and obtained an MBA at Harvard Business School.


Managing Partner

Jordi has more than 20 years of experience in management, development and growth of companies in Europe. He worked as Director of Operations and General Manager in several industrial companies of international scope in Spain, Germany and France, before working at PHI Industrial. As co-founder of PHI Industrial and head of the Operational Management of the PHI Industrial portfolio companies, Jordi has led the operational change and the creation of sustained value in Innovation, Sales & Marketing, Operations… of more than 25 companies in different sectors (industrial, retail, luxury, logistics, services…).

Jordi is an Industrial Engineer from UPC University in Barcelona and has an MBA from ESADE. He has continuously developing his management and innovation skills in various forums and international universities (Stanford University, Singularity University…).


Director M&A

Jaime joined PHI Industrial Acquisitions in 2011 and is part of the M&A team. Previously, Jaime worked for 4 years at Deloitte, in the Private Equity Transaction Services (PETS) department in London and in the Transaction Advisory Services (TAS) department in Madrid, providing advice on Mergers and Acquisitions and debt refinancing. Jaime holds a Bachelor in Business Administration from the University of Deusto and an Executive MBA at IESE Business School.


Associate M&A

Ignacio joined PHI’s M&A team in June, 2016 and is involved in the analysis of both potential acquisition and divestments. Prior to PHI, Ignacio worked within the Coporate Finance division at EY, where he was involved in the advice of Mergers and Acquisitions and the Valuation of companies. Ignacio holds a Bachelor in Business Administration from the University Autunoma of Madrid and a Master in International Management (MIM) at the IE Business School.


Director M&A

Carlos joined PHI’s M&A team in May 2017 and is involved in the analysis and execution of potential investments and divestments. Before joining PHI, Carlos worked for 5 years at Deloitte, in the Financial Advisory team, where he provided advice on business transactions, and both operational and financial restructuring projects. He also worked for more than 2 years at Enagas S.A., in the international financial management department. Carlos holds a Bachelor in Business Administration from the Universidad Pontificia de Comillas (ICADE), and a Master in Audit and Management at the ICADE Business School.


M&A Italy

Giovanni joined PHI Industrial Acquisitions in 2014. He is part of the M&A team and currently works on the fund’s business development in Italy. Prior to joining PHI Industrial Acquisitions, Giovanni had a long and extensive experience in management consulting. He worked for a leading strategic consulting firm, where he specialized in: advising corporate investors and private equity firms on M&A transactions and post-merger integration activities; and preparing turnaround or restructuring plans – both operational and financial – for under-performing or distressed companies. Giovanni obtained an MSc in Mechanical Engineering from Politecnico di Milano, studied finance at Columbia Business School and holds an MBA degree from IE Business School.



Mats joined PHI Industrial Acquisitions in 2020. He is part of the M&A team and currently works on the fund’s business development in the United Kingdom and internationally. Prior to joining PHI, Mats worked in London for several turnaround and special situations investors (Mutares, Sandton Capital) where he invested in underperforming and distressed companies. He previously worked in London and Paris for several leading investment banks (Greenhill, Rothschild) specialising in M&A and Restructuring transactions. Mats holds an MSc in Corporate Finance and Banking from EDHEC Business School.


Financial Director

Elena has worked in the financial department of companies like, Repsol, S.A. and Real Madrid, CF. In 2004 she became part of the S2G Team – Deloitte Touche Tohmatsu managing clients such as Banco de Santander for which she was involved in financial auditing, and in SOX (Sarbanes-Oxley) and Garrigues Sport & Entertainment where she developed functions in business administration of property, real –estate and artistic holdings. In July 2007 she joined PHI Industrial Acquisitions as Financial Director for the holding in Spain where she also participates in financial due diligence processes. Elena has a degree in Business Administration granted by Alfonso X el Sabio University and a Masters degree in encyclopedic Financial Management.


Finance & Controlling

Noemí Borrego Bernal started her career at Deloitte in the S2G Team (General management services) in February 2011, working with clients such as Bankia, where she carried out auditing tasks, or Rovi Labotatories, where she developed accounting functions. In December 2011, she joined PHI Industrial Acquisitions as an accountant, supporting the Financial Director in accounting, consolidation and auditing tasks. Noemí has a Business degree from Extremadura University.

Phi Industrial – Operations


Managing Director Bluesun Consumer Brands

Andres is an Industrial Engineer and has over 15 years experience in Consumer sector companies such as Fabric Care and Home Care. He obtained a degree in Executive Management from the IESE Business school, and his professional career has developed in the area of Operations with a great commercial orientation. Notable previous stages of his career are in Persan and La Antigua Lavandera, as an Operational Director, rendering services to Mercadona, DIA, IFA, Tesco, and ASDA; and in Contract Manufacturing for Henkel, Unilever, and P&G. He joined PHI Industrial Acquisitions in June 2015 assuming various responsibilities before he finally took over his current position as a CEO of BlueSun.


Vicepresident of Operations

Francesco has 15 years experience in management consulting, PE and general management. Francesco began his career in Marconi Communications, where he had marketing and finance roles. He then joined McKinsey & Company, where he led strategy and operational assignments for large multinational companies in Europe, Africa and the Middle East. In 2010 he joined JH Partners to help supervise the 2 Italian investments Frette and La Perla. He joined the management team of La Perla, first as head of strategy and finally as general manager. In La Perla, he led a variety of restructuring, brand identity and expansion initiatives. After the sale of La Perla Francesco joined PHI Industrial Acquisition to lead the fund’s business development in Italy. Francesco obtained a Bachelor in Business Administration from Pisa University, and has an MBA degree from Harvard Business School.


Managing Director Boglioli

Guillermo began his career in the USA with Nordson Corporation opening market opportunities throughout Latin America. After opening subsidiaries in Mexico, Colombia and Venezuela he was hired by Franklin Electric to open an electric motor rebuild plant in Monterrey, Mexico. He then moved to Iltaly to integrate and restructure Coverco Srl (acquired by Franklin). In 2003 he settles down in Spain opening the European subsidiary of The Flood Company developing a comercial and agent network and setting up licensee manufacturing in France and Norway. In 2007 Guillermo joins PHI as Managing Director in ASM until its sale in late 2009. In March 2012 he returns to PHI as CRO of Hitecsa. Guillermo is an Industrial Engineer and has an economics degree. He also has an Executive MBA from the Weatherhead School of Management.


Managing Director Lladró
Ana has developed her professional career since 1993 in the area of consulting, and subsequently in the field of restructuring and business unit re-launch, in companies such as ENDESA (energy), TYCO ELECTRONICS (industrial), SOLUZIONA (consultancy and audit), APPLUS (consultancy and certification) and NEXGRUP (health services to companies). In 1999, Ana co-founded a services technological business, AliterNet, S.L., that she ran for three years. Between 2001 and 2010, she managed a business Division at Applus, and she was Business Unit Director at Nexgrup. Since then, Ana has specialized in the analytical control of costs, and the optimization of management processes, both in industrial and services enterprises. Ana is Industrial Engineer from UPC and obtained an MBA at ESADE.


Managing Director Hiplus

Moisés has developed his professional career in the Sales and Marketing areas, holding Sales Management positions at companies such as Ferroli Spain, Knauf GmbH branch in Spain and Hiplus, where he undertook the role of Sales & Marketing Manager of Adisa and Hitecsa brands for Spain, Portugal and France, commercially launching the Hiplus project under the stage of PHI Industrial.

In 2019 he joins Hiplus again as CEO, in order to develop the Strategic Plan of the company for the forthcoming years.

Moises graduated in Chemicals Sciences from the University of Madrid (UAM) and he holds an Executive MBA degree from the IE Business School. He undertook the university teaching within his PhD in Energy Engineering from the UNED. He holds the qualification title of Expert in Energy Management from the UPM (Polytechnic University of Madrid), Expert in International Commerce from the CEF, as well as a postgraduate degree in Corporate Finance from the IE Business School.


Managing Director Adisa

Lluís-María began his career in 1992 at Consultor. In 1995, Lluís-María joined the industrial chemical group Pymag-Curtin in which he developed different functions related to operations. From 2004 to 2008, he was CEO of the group’s main company and led a restructuring process including the merger with its main subsidiary company. In 2008, Lluís-María moved to Grupo Inversud (Real Estate sector in South America). He was in charge of the Peruvian projects.
In 2010, Lluís-María came back to the industrial sector, joining the metallurgical company Isofix, S.L.
From August 2010, he worked for PHI Industrial Acquisitions restructuring Covit, S.L. and he was Managing Director of Covit, S.L. until August 2020. In November 2020 he joins Adisa as Managing Director.

Lluís-María has Economics degree from Universitat de Barcelona and is an auditor.


Managing Director Lapp Insulators Gmbh

Antoni is a Mechanical Engineer, an Organizational Industrial Engineer and holds a Master in Operations. He started his career in 2001 in the automotive industry. Antoni developped different operations and business management roles for  10 years in multinational companies in Europe and Asia, where he lived for several years. In 2015 he started a collaboration with CoBe Capital, an American family office, specialized in Carve Outs, as VP Operations, where he took care of part of the portfolio and analyzed new acquisition opportunities, where TechCo Security Turnaround highlights. From then onwards Antoni has worked with several PEs and Private businesses leading Turnaround and Growth projects.

Antoni joined PHI Industrial as Portfolio Director and he is currently CEO at Lapp Insulators Gmbh, which is PHI’s Fund III first acquisition.


Task Force, Marketing and Sales

Álvaro has developed his career in the area of marketing and sales. He is an industrial engineer and obtained a Master in industrial business management. From 1999 until 2007 Álvaro worked as a key account manager at Bossard, a Swiss multinational group. In 2007 Álvaro joined the chemical company Panreac as commercial director, including sales, marketing and innovation management. He has also worked in different sectors such as public illumination maintenance, gas distribution and manufacturing of plastic injection equipment. Since October 2012 Alvaro is part of the Task Force team of PHI Industrial Acquisitions leading projects in the areas of sales and marketing.


Task Force Finance

Carles is a professional of the finance area with a degree in Economics and Business Administration. In 1995-1999 he was cash supervisor at Tepsa logistics, a US-French joint venture of bulk storage of liquids. In 1999 he joined Telstar as controller and contributed to its growth by establishing new subsidiaries overseas. In 2007 he became corporate resources director in Telstar group in charge of finance, controlling, IT, legal, HR and M&A activities with global responsibility over 18 countries. He joined PHI in 2014. Carles is MBA by Instituto de Empresa, Madrid.


Task Force IT

Manuel has over 20 years of experience in IT and business processes reengineering, designing solutions and leading projects for key industry leaders in multiple sectors. Industrial Engineer and Executive MBA, Manuel has developed his career in Consulting and System Integration firms like AT&T, Deloitte Consulting, KPMG Consulting and Unisys, serving in different leadership positions as IT Strategy Manager, Supply Chain Management practice leader and Director of Security Services and Solutions.


Task Force Operations

Edgar is an experienced COO (Chief Operating Officer), highly oriented to Business Development, Re-structuring, Innovation and Industry 4.0, with a demonstrated history of more than 20 years working in Global Worldwide Operations and Executive roles for multinational companies, mainly in the automotive industry.